Cameron Silver Biography CAMERON SILVER Owner of Decades, boutiques in Los Angeles and London Founder and Creative Director, Decades Denim Any discussion of modern fashion inevitably leads to Cameron Silver. He is widely recognized for his impact on runway trends from fashion’s new generation of designers in New York and Paris, and the way a constellation of Hollywood’s brightest appear on the red carpet. Since he opened the doors of his Melrose Avenue vintage salon, Decades, in 1997, the dress code in Los Angeles has irrevocably changed due, in large part, to Silver exhorting his frequently-photographed, trendsetting clientele to “dress up!” So influential is Silver’s effect, that a “Decades look” has emerged—modern, sexy, unstudied, individual and always glamorous. It blends vintage with contemporary, and the results are never a flashback. Since he was named one of Time magazine’s “25 Most Influential Names and Faces in Fashion” in 2002, Silver’s footprint is recognizable even among those who have never walked into Decades. It is seen on women as far away as Dubai or Moscow or Tokyo, who regularly snap up a couture gown or one-off necklace online at the Decades e-commerce site. Ever one to do the unexpected, Silver, and his with his business partner and muse Angelique Soave, announced a new venture in summer 2010 – Decades Denim. With sleek yet functional designs, Decades Denim reflects the same respect Silver has for collectible 20th century fashion, and translates his incredible sense of style and knowledge of fashion history to create a line that is both timeless and on-trend. In contrast to the high-end vintage pieces the Decades brand has been synonymous, Silver defines the new line as streamlined American minimalism, perfect for matching with a simple t-shirt or a couture blazer. The line launched for Holiday 2010 with eleven styles – the Denim Trousseau. Named after iconic women in modern culture, and buoyed by the fantastic response from retailers, Decades Denim has expanded into a full women’s collection for Spring 2011. Silver is confident that Decades Denim will become a global luxury brand. “I think of fashion, of dressing, as art. I’m not about disposable shopping. Even my day wear is glamour,” Silver shrugs, at his feet, the bespoke “Cameron” bag Hermes created for him. With the new guard of so many heritage houses from New York to Milan seeking inspiration at Decades, it is hardly surprising Silver is frequently tapped both as public emissary and secret weapon to consult on everything from re-imagining a brand’s identity to navigating its global launch. He has served as an official ambassador for Pringle and Boucheron. As creative consultant to Azzaro, Silver collaborated with the once-languishing Paris house’s new creative director Vanessa Seward on design, research, and development, as well as initiating and maintaining the brand’s role in celebrity dressing. More recently, he acted as creative consultant for the global launch of Samsonite’s iconic Fashionaire collection. His effervescent approach has made him a favorite pundit on E! Entertainment, the Style Network and “Fashion File.” and he has written about luxury, from shopping to travel to his front row perch at the haute couture presentations, for Harpers Bazaar (UK), C Magazine, Departures, Style.com, and others. Downstairs at Decadestwo, pre-owned and unworn designer jewelry, bags, shoes and clothes fill a 3,000-square-foot storefront. Expanded in late 2007, the shop is now double the original space that it occupied eight years ago. The offerings are all 21st century consignments, many from the current season. Silver and his business partner in Decadestwo, Christos Garkinos, have racked up accolades for their innovative concept, including being named “Retailer of the Year” at the 2006 LA Fashion Awards. Silver’s passion for good design extends beyond the realm of fashion. He was among the first to recognize the disappearing architectural legacy of Los Angeles’ great modernist homes, and scooped up a crumbling hillside 1930 treasure by icon R.M. Schindler which he spent eight years meticulously restoring. The L.A. Conservancy awarded the efforts, the house was landmarked, and it has appeared on the covers of shelter magazines and in several books. Today, with more than a decade of Decades under his alligator belt, Silver is wrapping up a coffee table book for Bloomsbury showcasing an unexpected compilation of the most significant 20th century fashions, as well as many of the celebrities he collaborated with over the years. The book is slated for release in fall 2011. Cameron Silver Media Kit Cameron Silver Hi-Res Photo 01 Cameron Silver Hi-Res Photo 02 Cameron Silver Hi-Res Photo 03 Cameron Silver Hi-Res Photo 04 - Photo By Douglas Friedman Decades Interior Store Photo 01 Decades Interior Store Photo 02 Decades Interior Store Photo 03 Decades Interior Store Photo 04 Decades Interior Store Photo 05 Decades Interior Store Photo 06 Decades Interior Store Photo 07 Decades Interior Store Photo 08 Decades Exterior Store Photo Decades Geoffrey Beene Window Decades Halston Window Decades Norman Norell Window Decades Christian Dior Haute Couture Window Decades Zandra Rhodes Window Decades Donald Brooks Window Decades Halston Window 2 Decades Joyeux Norell Window Decades Yves Saint Laurent Window Decades Halston Window 3 Decades Jean Patou Decades Vionnet Window Decades Le Gaspi Window Back to Main